AViVA - Lo-Fi SLR

I saw this plasticky SLR at my local camera store. A real SLR with a 40mm f/2.8 fixed lens, which has markings that say "Great Wall", perhaps referring to the grandaddy of all toy cameras, the maker of the original Diana camera? It costs about $45. Has anyone tried one of these yet? I looked on Flickr, but there aren't any images taken with this camera. If you've sighted one of these in the wild, let me know.